Top 15 WordPress Plugins for your Ecommerce Store in 2024

BY admin IN eCommerce, WordPress, 2.09.2024

In the eCommerce niche, WooCommerce is probably one of the leading versatile platforms that allows creating an online store and then managing it.

As a plugin for WordPress, WooCommerce brings a bundle of different features and functionalities to store owners. Yet, in order to unlock the fullest potential of your eCommerce store, you deliberately need the right set of tools and extensions.

Here are some of the top plugins that can help your online store. From powerful marketing tools to efficient inventory management, these plugins are bound to help any WooCommerce store owner who would like to stand out within the busy eCommerce industry.

Let’s dive into the plugins that will revolutionize your store and seal your business success.

1- WooCommerce Product Feed Plugin

The WooCommerce Product Feed Plugin allows you to list your products on popular online sales channels. Generate product feeds with optimization and enable integration on sales channels like Google Shop, Facebook Shop, etc., to increase product visibility, lure customers, and ultimately increase sales.

This product feed plugin offers advanced features such as product filtering, auto-updating of feeds, and multilingual and multi-currency support.

This product feed plugin is freely available in WordPress. They do have a premium version with advanced features and benefits.

Benefits:

• It generates product feeds for multiple platforms like Google, Facebook, Instagram, TikTok, Pinterest, and more.
• Develop feeds for Google Shopping channels, including Google Local Product Inventory, Google Local Ads, Google Merchant Promotions, and Google Product Reviews.
• It offers advanced filtering and customization options for your product feeds.
• Use the Server cron to schedule updates to automatically refresh your product feeds.
• Offers multilingual and multicurrency support.
• Offers compatibility with various third-party plugins.

2- All-in-One SEO

AIOSEO has been a major player among WordPress SEO plugins, helping websites gain better rankings with its robust yet extremely user-friendly features.

This is one crucial plugin choice for WordPress SEO, with a gigantic toolkit of ground-breaking possibilities, from wide means of SEO settings optimization and schema markup to XML sitemaps to tracking keyword rankings and SEO audits. Moreover, new AI capabilities, such as integration with ChatGPT, help users keep pace with modern requirements, including title and description generation.

It’s the ultimate plugin for all WooCommerce store owners who want to improve their SEO performance.

Benefits:

• Customizes your website’s SEO settings in under 5 minutes, tailored to your specific industry requirements.
• Boost click-through rates and enhance Google-rich snippets with advanced schema markup features.
• Uses OpenAI ChatGPT to create SEO titles and meta descriptions.
• Optimize for unlimited keywords and complete content and readability analysis.
• Monitor keyword rankings right from the WordPress dashboard.
• Improves on-page SEO by automatic internal linking.
• Boost your local SEO with features like local business schema, Google Maps integration, and multi-location support.
• Monitors change and performance of content for the sustenance or recovery of rankings.
• It includes advanced sitemap customization and a powerful redirection manager.

3- WooCommerce Stripe Payment Gateway

The WooCommerce Stripe Payment Gateway plugin is a very important tool for store owners who want to provide a secure, flexible, and easy-to-use payment solution. It offers support for multiple payment methods, maintains powerful security standards, and supports recurring payments for subscriptions. 

The payment methods supported by this plugin include Apple Pay, Google Pay, and Alipay, to name but a few. It further comes packed with other features like SCA readiness, 3D Secure, and subscription-based plugins to ensure all payments are made and secured.

Benefits:

• Quickly set up the Stripe payment processor in your WooCommerce store.
• Supports various payment methods, facilitating fast checkout and thereby reducing cart abandonment.
• Ensures compliance with Strong Customer Authentication (SCA) rules and enhances security with 3D Secure for card payments
• Works perfectly with recurring payments for WooCommerce subscriptions. 
• It provides a detailed overview of all Stripe transactions directly on your WordPress dashboard.
• Facilitates the transition between test and live modes.
• Support for multilingual websites with translations in multiple languages – WPML compatible.

4- WooCommerce Gift Cards

With WooCommerce Gift Cards, you will be able to generate and manage gift cards for your online store. Sell physical or digital gift cards on your WooCommerce store based on your customers’ preferences. 

The WooCommerce Gift Cards plugin developed by WebToffee comes with a set of default templates for occasions like birthdays and holidays, making the design task easier. Besides, being able to email the gift card or schedule the delivery gives shoppers to have a convenient gifting experience.

It offers the ability to set fixed or customizable values for gift cards and restrictions for better management. It even manages user credit balances, provides instant refunds, and manages store credits incredibly easily. Usage restrictions ensure that the gift cards are redeemable according to your needs.

A free version of this gift card plugin is available in the WordPress repository, while a premium version can be purchased for advanced features.

Benefits:

• Easily create and manage gift cards, either physical or digital, customizable by customers’ needs and preferences.
• Variety of predefined templates for special occasions like birthdays and holidays.
• Schedule the delivery of gift cards to be sent at a later date
• Fixed or custom gift card amount with limits for better management and control.
• Manages user credit balances with extreme ease

5- Security for WooCommerce

Security for WooCommerce is among the most significant plugins that online retailers use to protect their businesses from fraudulent and unauthorized transactions. With the ever-increasing risks in the eCommerce industry due to identity and location-based fraud, this plugin has helped them with the tools for fraud detection and counteraction.

It lets merchants set restrictions by location, handle IP addresses, and make sure that the transactions occurring within the website are valid and comply with the targeted market the store has in mind.

Benefits:

• This plugin helps businesses that target a particular country limit sales to that country, reducing unwanted traffic and lowering fraud risks.
• International businesses may allow transactions from selected countries to pass through and block those of regions they do not serve.
• Manually block or allow specific IPs.
• Ensure that search engine bots and web crawlers can still reach the site, even from a blocked country.
• Sends email when a blocked user attempts to access WP-Admin.

6- WooCommerce PDF Invoices, Packing Slips, and Credit Notes

This WooCommerce PDF Invoices plugin is an invaluable tool for WooCommerce store owners, enhancing the process of order fulfillment. The plugin automatically creates PDF invoices, packing slips, and credit notes for WooCommerce orders. Additionally, it offers customizable templates and allows store owners to add tax details to maintain professionalism and comply with legal requirements. 

A free version of this plugin can be accessed from the WordPress repository, while the premium version can be found added with more advanced features.

Benefits:

• Creates PDFs of invoices, packing slips, and credit notes automatically for all WooCommerce orders.
• It automatically attaches PDF invoices and packing slips to order confirmation emails and credit notes to refund emails smoothly.
• Pre-built, customizable templates through which it automates document creation.
• Printable bulk and individual invoices and packing slips.
• Allow customers to print or download their invoices from the store.
• Enables custom numbering of invoices and credit notes.
• It provides visual and code editing for advanced customizations.
• Add a “Pay Now” link on invoices to facilitate pay-later business transactions.
• Generate invoices for previous orders and free orders.

7- LiveChat for WooCommerce

LiveChat for WooCommerce is an important plugin for any eCommerce store owner who desires to improve their customer service and boost sales by being more accessible and facilitating real-time interactions.

WooCommerce LiveChat uses the power of the most popular communication channels: WhatsApp, Instagram, Messenger, and on-site—to let your store chat instantly with its customers. A potent tool, turning swift answers into solved issues, boosting sales, and leveraging customer satisfaction.

Benefits:

• Allows the interaction with customers in real-time while they browse your store.
• Engage visitors with automated invitations for chat, offering coupons, deals, and announcements to capture their interest and drive conversions.
• Enhance your store’s appearance with a modern and customizable chat interface, including adjustable chat buttons and attractive design options.
• Maintain communication with customers even after business hours.
• During chat interactions, users can access previous order details, shipping addresses, total amounts, product information, and quantities, enabling more personalized and efficient support.

8- GDPR Cookie Consent Plugin (CCPA Ready)

The GDPR Cookie Consent Plugin (CCPA Ready) is one of the necessary plugins to ensure your website complies with the GDPR and CCPA when using cookies. It offers a customizable cookie banner that allows seamless integration for effective consent management for Google Consent Mode v2 and IAB TCF. 

This plugin automatically blocks all the scripts until the user consents and stops loading third-party cookies without permission. 

Important features of the plugin include a built-in Cookie Policy Generator developed to inform visitors about how cookies are used on the website, detailed consent logs with consent export, compatibility with multilingual sites thanks to built-in language options, and integration to WPML and Polylang for a true multilanguage-ready cookie consent solution.

Benefits:

• Create a cookie consent banner on the WordPress website.
• Block third-party cookies automatically.
• Scan the website to identify cookies your website installs on users’s browsers.
• Certified Consent Management Platform (CMP) for Google’s additional consent specifications.
• Free cookie policy generator.
• Customize cookie banner, buttons, text, etc. 
• Supports GDPR and US State laws.

9- WP Rocket

WP Rocket is one of those necessary plugins that every WooCommerce store owner wishes to add to increase the website’s speed and efficiency. This will help reduce loading time, enhance site performance, and improve the users’ overall experience, leading to higher conversions and better SEO rankings. 

With characteristics such as an intuitive interface and impressive capabilities, WP Rocket creates an easy and direct approach to WooCommerce site optimization and ensures peak performance without the need for technical knowledge.

Benefits:

• Applies default setting to boost speed. Includes Page Caching, Browser Caching, Preload Cache, Gzip Compression, and Mobile Caching.
• Automatically exclude WooCommerce essential pages — Cart, Account, and Checkout — allowing the server to process with less work and clearing the cache on content changes.
• With a single click, it’s easy to enable features such as lazy loading of images and videos, CSS and JS optimization, and database optimization.
• Advanced options include preloading fonts, prefetching DNS requests, and removing unused CSS and JS.

10- MailPoet

MailPoet is a rescue plugin for all owners of WooCommerce stores that would like to leverage the power of email marketing. It allows for easier creation, management, and optimization of email campaigns right from the WordPress dashboard with such automation and personalization features as those it offers, including the effective management of your list.

MailPoet facilitates building attractive emails that foster sales and increase customer engagement through effective, optimally personalized communication.

Benefits:

• Create automated follow-up emails in which you present the brand, upsell products, or instruct about orders.
• Personalizes and schedules emails according to specific products or categories for immediate, automated dispatch.
• Utilize list segmentation to send targeted, relevant email campaigns based on purchase history, customer behavior, and details in WooCommerce.
• Personalizes WooCommerce transactional emails with your logo, color schemes, and additional business information.
• Make pretty newsletters and promo campaigns using the drag-and-drop editor or ready designs.
• Track the performance of your email campaigns with detailed statistics about open rates, clicks, and revenue obtained.

11- WooCommerce Product Recommendations

Create a personalized shopping experience on your WooCommerce store with WooCommerce Product Recommendations plugin.

You can display suggestions for complementary products based on customers’ behavior and preferences, increasing average order value and higher conversions. It offers multiple recommendation templates such as best-sellers, new arrivals, related products, frequently bought together, and more. 

These recommendations are automated, meaning the store owners need not have to choose the products to be recommended. In case you’d love to have manual control over showing recommendations, you can do that as well with the custom recommendations.

Benefits:

• Establish conditional filters and rule-based recommendations to show product suggestions based on product attributes, categories, and customer behavior.
• Select where to show the product recommendation grids or sliders: Shop Pages, Category pages, Cart, Checkout, Order Received Page, and on the single Product pages.
• Leverage recommended templates, including Related Products, Bestsellers, Top-Rated, Frequently Bought Together, New Arrivals, and Recently Viewed.
• Set recommendations for all types of WooCommerce products: simple, grouped, variable, subscription, and external/affiliate.
• Set various sorting options, such as by popularity, rating, price, release date, or in random order, to give more prominence to different products.
• Hide out-of-stock products from appearing in recommendation displays. Show only your customers what is actually available.

12- Smart Coupons for WooCommerce

Take your coupon functionality in your WooCommerce-powered store to the next level with the WooCommerce Smart Coupons plugin by WebToffee. Designed for those who don’t settle for less, this plugin walks you through the steps to create tons of coupons and discounts according to customer behavior and choices, as well as BOGO deals and exclusive purchase-based offers. 

The plugin similarly supports advanced coupon restrictions, automatic application based on certain criteria set, and features like cart abandonment coupons and countdown banners to recover lost sales and create urgency in your sale. This WooCommerce coupon plugin is available in a free version, but you can upgrade to a premium version for additional features.

Benefits:

• Create different types of WooCommerce coupons: fixed price cuts, percentage discounts, store credits, and product-specific discounts.
• Create Buy X Get Y (BOGO) deals in WooCommerce.
• Auto-apply coupons at checkout.
• Add advanced usage restrictions. 
• Create purchase history and shipping location based coupons. 

13- WooCommerce Social Login

WooCommerce Social Login vastly improves user experience by making the process of logging in easy and bringing down the barrier to buying. Integrating with popular social networks simplifies building and managing of an account with extra security and trust. This plugin is most vital to increase customer satisfaction and conversion rates in your WooCommerce store.

This module assists customers in easier and more convenient purchases and account management by allowing major platforms: Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, Disqus, and VK logins.

Benefits:

• Minimizes checkout friction by allowing customers to use their existing social media credentials rather than creating new accounts.
• Allows new customers to register and login in no time by using their social media accounts.
• This aids in enhancing the security and trust factor due to the large and well-known social media used for login.
• Enables the customer to link/unlink social accounts on the ‘My Account’ page.
• It makes it possible to get social registration reports and follow linked accounts directly from your WordPress dashboard.

14- Customer Reviews for WooCommerce

Customer Reviews for WooCommerce empowers your store’s review system, making it easier for customers to review and showcase these reviews to increase sales, improve SEO, and add social proofs. Automated reminders, advanced review options, and Q&A are some key features needed to help build trust and motivate customers to leave feedback.

Benefits:

• It sends automatic personalized e-mail reminders to customers after their purchase; it will also be able to send WhatsApp reminders, but this will have to be done manually.
• Individual rating criteria, review filtering, voting, and tagging increase the photo and video review capability.
• It includes trust badges, review summary bars, and integrates reviews with Google Shopping.
• Allows adding a Questions & Answers block on the product page.
• Easy import and export of reviews with CSVs, including review customization and moderation.
• It accepts 30 languages and works with many translation plugins.

15- Google Analytics for WooCommerce

Google Analytics for WooCommerce is the essential resource that store owners must leverage, from which most of the required actionable insights can be drawn through the data, all for their business optimization online. From acquisition to conversion, you know the shopping patterns of their customers, allowing you to make informed user-related decisions that will benefit your business with improved sales and an increased ROI on marketing investments.

Enhanced eCommerce Analytics provides a super-deep analysis of shopping behavior, which helps you tailor and fine-tune product offerings and promotional strategies. This plugin lets you unlock all that Google Analytics has to offer in the strategic growth of your WooCommerce store.

Benefits:

• Identify key sources of traffic, including search engines, social media, email campaigns, and ads, to channel your marketing efforts more productively.
• Track users’ paths from product pages to the cart and checkout to identify areas where improvement may be made to reduce cart abandonment while increasing conversions.
• Compare the traffic, transactions, and revenues of different products to give you an edge in knowing customer preferences, and then refine your product offerings accordingly.
• Analyze your landing page performance from search engines in order to get a deeper understanding of customer intent, and use this to tweak content to improve relevance.

Conclusion

These top WooCommerce plugins extend your store’s functionality and performance. It shades every feature one would need to make their online store succeed, from improving sales and streamlining your operations to enhanced customer service and optimizing performance. This article aims to get you the plugins to help raise your online store to the next level.

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