Most of the work in creating a website happens long before it goes live. Coming up with a concept, designing it, composing content, and developing the back end all take time.
Depending on the complexity of the project, the labor may require more than a year. So it makes sense that most people who make it to that initial “finish line” want to launch as quickly as possible.
But before you can launch, you have to go through a round of website testing. Why is this so important?