Unlock Your Creativity & Productivity with Creative Automation with AI
Creativity means a lot of things to different people. The concept is not absolute since it has plenty of widely accepted definitions. Its interpretation varies from person to person which makes it abstract.
But to simply put, creativity is having an idea and then, using tools and discipline, bringing that idea to life. In modern times, however, an idea is not enough to make you a creative person. You also have to be decisive in identifying tools that will manifest that idea into reality. This definition of creativity brings us to the significance of creative automation in this modern era of design.
Technology brought about many powerful tools to aid a person’s creativity. When you have the talent to chase creative pursuits, having access to creative automation tools gives you unlimited capabilities. Unlike the human mind which gets fatigued and burns out, creative automation allows you to explore the limits. It gives you the ability to break new ground, come up with fresh and creative solutions to problems, and build what the human mind alone can’t allow you to do.
Especially in the digital world, everything runs on creativity and content. You need to come up with creative content to survive. You have to be perpetually creative if you are planning to take your business to a global audience. Although it would take a lot of human creativity to succeed in this pursuit, creative automation can make even the most extremely difficult challenge attainable.
Read along about how you can use creative automation to optimize your design skills, gain the upper hand over your business competition, and achieve overall success in all of your creative endeavors.
What is Creative Automation?
Creative automation is the process of using technology to automate some aspects of the design process for software and website design. It is oftentimes done using Artificial Intelligence or algorithms to create results that are based on data, user preferences, and user behavior. The main purpose of creative automation is to make design decisions faster, more accurately, and efficiently based on machine-learned data.
With content being king in today’s marketing era, you need all the help you can get from automation tools to optimize design work. It is the only way to produce assets on a scale without putting a lot of pressure on the design team.
Instead of expecting the design team to do everything during the design manufacturing process, creative automation affords them to focus on higher-value tasks. They can stay innovative and consistently come up with fresh design concepts because they are no longer required to do simple but repetitive tasks, like background removal. They can concentrate on staying creative and meeting deadlines because the amount of work is significantly reduced.
Why Do You Need Creative Automation Tools in Design?
Using AI technology in digital product development can provide multiple benefits to those who are looking to implement it in their creative projects. Some of the numerous advantages of using design tools are the following:
1. Increased Productivity and Efficiency.
Design automation notably increases productivity and efficiency in creating designs faster. It allows designers to create designs more quickly, speeding up not only the design process but every stage that goes through in product development. This means that the product launch is earlier too, which can be pleasant for the customers. By streamlining and speeding up the different processes, the overall business output is improved. The results do not look hurried but rather reach higher levels of satisfaction.
2. Eliminate Human Errors.
One of the disadvantages of doing everything in the design process manually is that the human body has its limits. It can get tired not only physically but also mentally. A lot of designers experience burnout from working long hours and the repetitive tasks that they need to do. The results of this can be disastrous, especially when you need to produce exceptional designs all the time. With creative automation, a lot of the repetitive tasks are done by a program, reducing the amount of work that designers need to do. A good example of this is using Removal.AI to remove backgrounds from images. Such a task is easy but it can be tiring, boring, and prone to mistakes if you are going to do it on hundreds of photos a day. Because the time spent working on monotonous tasks is reduced, the designers have more quality time to spend for themselves. They can use the extra time to take a break, recuperate, and re-energize their minds to become more alert and creative.
3. Reduced Costs.
Creating digital products can be costly, whether you are going to hire an in-house designer or source outputs from design firms. Using a computer program that is powered by algorithms to do design work like a human is a cost-effective solution. Most of these algorithmic decision-making tools are cheaper compared to hiring another person on your team. This means more significant savings for your company.
4. Highly-improved UX.
Since creative automation tools use machine-learning algorithms, they can help you maximize the efficiency and effectiveness of user interfaces, greatly improving user experiences. You can use these tools to develop designs that are meant to improve user engagement and website performance. It gives you a way to provide a more customized and personalized user experience which can be a huge advantage to your business.
5. It Helps Maintain Brand Consistency.
Branded assets are crucial in creating brand awareness. It is crucial, therefore, to be extra vigilant in keeping designs consistent across all assets. Whether the design is for the logo, social media posts, or any marketing campaign, consistency is important. Automation is the best approach to this. When you need to produce plenty of visual assets, design tools will apply the same branding design with minimal effort. This will make running numerous campaigns on different channels easier and faster.
6. Shorter Production Cycles.
With digital marketing campaigns, it is a must to have a faster time-to-market. This gives you the advantage of being the first on the fast-changing trends. In social media marketing, for example, the best time to launch campaigns is when the interest in certain trends is up, rather than when it is starting to wane. Design tools make it easier to create stunning designs fast, making your brand hyper-relevant.
7. Scale Content Production.
It is no secret that one of the challenges in modern marketing is that there are too many platforms on which users can spend their time. It is crucial that you cover all possible platforms to ensure that you reach the target customers. Creating different designs according to specific platforms can be costly and time-consuming. It is only with automation tools that you can scale content production easily and even with limited resources.
8. Improve Collaborative Workflow.
Many automation tools have built-in collaborative features. This means that everyone can work together in real time, even remotely. Not only is this beneficial with teams that have location and time differences, but it also makes it easier to discuss plans, work on designs, and formulate solutions for certain issues right away.
9. Lets You Focus on Priorities.
Manually doing the design process is not only physically straining but mentally draining as well. It tends to make everyone feel down and distracted while working. With automation, you can let go of repetitive tasks that make you feel stuck and have time to work on more pressing matters or afford to relax and have more quality time. It gives your team a chance to recalibrate their focus on your priorities so that you can stay on track toward your goals.
10. Access to Better Insights.
A lot of these creative automation tools are built with analytics capabilities. This would allow you to gain better insights not only into the users and customer behaviors. It will also let you obtain accurate stats about your performance, in all aspects of the business. With the data and insights that you gain, you can improve your products, create tailored experiences for your customers, and optimize your business performance. Ultimately, both your business and the customers get the most out of the digital experience that you create using the most cost-effective and efficient method called automation.
Implement Creative Automation in Design Production
As you can see, automating the design process has a lot of benefits. It is a wonderful solution that you can apply in many aspects of your business, especially in marketing. Here are the steps to get started if you are ready to implement this strategy:
Examine Your Creative Process. Whether you have a big organization or a small one, you need to analyze the different tasks that make up your creative process. Try to get into the details and see if you need to add another person to the team or will automation software be enough. This will make it easier to do the second step in implementing automation in your design production.
Identify Areas That You Can Automate. Although these tools get better and better, they do not do everything in the creative process. There are tasks that only a human team can do, like proposing new design ideas. But the rest of the tasks that are repetitive, time-consuming, and require minimal to no human intervention, can be completed through automation. One of the design tips you can get from seasoned designers is to not be burdened with monotonous tasks. Easing your team from redundant tasks will make them more efficient at what they do.
Implement Your First Automated Campaign. It can be a little daunting to start with creative automation but the only way to find out if it is for your team is to use it in your campaigns. Find time to test the different design tools and use them to create new designs. Once you are done with the creative process, use the designs in your new campaign. Complete the automation experience by using the advanced analytics features to check the performance of your campaign.
You can observe how it does not take a lot of steps to implement automation in design production. In fact, most of the work will be on choosing which design tools to use in your campaigns as there are too many to choose from.
Bonus: 5 Creative Automation Tools to Improve Your Design Workflow
Here are 5 design tools that you can explore to start enjoying the benefits of using automation in design production:
Kittl. Designing a variety of graphics can be challenging because you need each design to be unique. Kittl is a nice tool to have if you want to create visually-arresting graphics that are not only unique but also engaging.
Removal.AI. You will never understand how boring repetitive tasks can be until you are tasked to remove backgrounds from hundreds of images per day. Background removal is a basic step in preparing images for design work. Although most designers know how to do it, the amount of time you need to complete such a task can hurt your productivity. This is where Removal.AI comes in handy. It can instantly remove the background and can batch process hundreds of images in one go. High-quality results are guaranteed so you can eliminate this step in image processing and proceed on to other pressing design matters.
Easil. While creativity has no limits, your brain can only take so much when it is required to come up with new concepts fast and on a regular basis. Easil is a great tool for when you are short of inspiration but needed to come up with fresh designs. It is packed with design templates that you can use on a variety of projects, including social media posts and posters. You can also create a brand kit to ensure that every design you make follows your branding guidelines.
Designstripe. Illustrations are great to use for any design project. Some designers, however, find it a challenging job to come up with illustration design ideas. Designstripe is a great resource for stunning illustrations that can be customized to fit any design style.
Flexitive. One of the difficult parts of designing for a business is that you need to create a design according to the platform where you are going to use it. In social media, for example, you need to follow the design specifications for every platform. It is crucial to follow each guideline because the design might look great on one site but different on others. This is doable but it can be a huge problem if you need to produce designs on different platforms. Flexitive is a highly- responsive design tool that can help you scale production and maintain professional quality for each design that you create. This makes it easier to create design variations for each platform that you are using.
With these creative automation tools, you will no longer have to worry about design tasks that are repetitive, ordinary, and laborious.
Conclusion
Overall, creative automation allows you to have an efficient workflow for your design production process. There is a wide variety of automation tools that you can choose from. Whether you need something to enhance images or you need one that can create design variations, there is a tool that is perfect for you. With these modern tools, you do not need to sweat out over mundane tasks. Rather, it affords you to take a smarter approach to boost productivity and be even more creative in any design project.
Short Bio:
Jenn Pereira works as a Content Strategist at Kittl.com – a graphic design tool that is user-friendly and intuitive. She assists companies in developing a compelling online presence by employing her expertise in digital marketing and branding. With Kittl.com, you can create logos, design t-shirts, and other eye-catching visual content that will captivate your audience.
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